About us
Our strategic design office advises companies, designs and develops products and brands. We work closely with an experienced team of external specialists under the leadership of Andreas Sickert in the Product, Brand, Space and Digital expertise areas.
The office was established in 2007 and is situated in the fast-growing creative hub of Berlin-Oberschöneweide.
You get the right answers when you ask the right questions. I love to question in order to develop solutions or visions jointly and to visualize them.
Culture comes first - then the form. That' s the right sequence.
"It ain't no fun if the homies can't have none." - Snoop Dogg
"It ain't no fun if the homies can't have none." - Snoop Dogg
The questions are often very complex. Therefore, the solutions have to be all the more straightforward in order to provide a good user experience for the user. Each team member at CULTURE FORM contributes to this objective with a wide range of expertise, since you can't tie a knot with just one hand.
↓ Click me! ↓
„Design is thinking made visual.“
Saul Bass
Saul Bass
Less is more. CULTURE FORM ist für mich more family - less business. Form follows funky people!
Colors, moods, typography, graphics, layouts and illustrations - my heart beats faster. I love playing with these elements and telling stories. Design, for me, has to be fun and emotionally moving, apart from making sense and serving a purpose.
La vie est dure sans confiture.
We design experiences in cooperation with our customers and partners to inspire consumers. We consider design to be the sum of all the perceptible aspects of a brand. We cannot simply create design or ignore it; we cannot do anything more or less. Design is a fundamental attitude and an essential part of the culture in successful organizations and companies.
Design for me is first and foremost about understanding people and their needs. To constantly familiarize myself with new topics, to adopt new perspectives and to learn how other people experience the world is what makes this profession so exciting for me. The opportunity to use this knowledge to design solutions with real added value is what motivates me anew each and every day.
The legs are aching, the head is spinning. Sport and product design are my passions. Both are united at CULTURE FORM.
I am on a never-ending quest for new ways of approaching the subject of design. I think that our responsibility in design is becoming more and more relevant.
Our philosophy
Our approach to design is to create products and their immediate surroundings. We are experts in change, we proceed analytically and are sensitive to current trends and tendencies in the market. We investigate your product ranges, ask questions and develop solutions for your brand in the form of products, innovations, strategies, communication and services.
Partner
We are designers and strategists. However, first and foremost, we are long-term partners – not service providers. We work with you as partners, ask questions, listen and understand. We inspire and fine-tune. In cooperation with you and your teams, we design solutions and develop success.
Think tank, hub, interface
We become part of your teams. In Berlin, the space we dedicate to creativity is your laboratory, where innovations are created and tested. This is where our networks merge, where we create and test mock-ups and prototypes. This is where the future is designed.
We and you
We are designers and strategists. However, first and foremost, we are long-term partners – not service providers. We work with you as partners, ask questions, listen and understand. We inspire and fine-tune. In cooperation with you and your teams, we design solutions and develop success.
Cooperation
All projects share a common objective, and it is not the beginning and the end of the work that is significant. A project is a contribution of our experience, our skills, our infrastructure and our network. Innovation culture is the common ground. We will be pleased to be measured by your success.
Experience
We are sensitive to dynamic markets and the constant change in consumer expectations and demands. We are both designers and users in equal measure.
User Centricity
User experience is the core of our entire creative and development process. The division into hardware and software, into paid products and value-added services belongs to the past. The user opts for a functioning ecosystem. Orientation generates relevance. Consumability generates turnover.
Always about now
We do not develop solutions and products for the next 25 years. Change is now the norm. Product cycles are short today and laboratory status is part of everyday life – we are permanently beta.
Process Optimization
We have adjusted the work and development processes in accordance with the requirements. Scrum against static processes and elaborate specifications. We approach the respective vision iteratively. This improves the transparency and verifiability of the project and its individual steps for all parties involved and facilitates the focus on the requirements from the user’s point of view.
Development, Design, Innovation
We challenge our customers. This is how we assist you in moving beyond your expectations. Design for us is not about turning ideas into shape, but about opening up new dimensions: innovation.
Insights into our everyday work
Niemand kann alles am Besten
That is why we expand our team to include external professionals. Their know-how generates new impulses from the outside – new ideas and perspectives. We cooperate as partners and as equals to create solutions and develop success.
Motion Lab Berlin
The Motion Lab combines Berlin’s largest machine park for prototyping with coworking and community. With access to 3D printers, CNC milling machines and lasers, they give hardware ideas an optimal environment for successful implementation.
Kombinat
Kombinat is an agency for information design. They develop e-commerce solutions specifically for manufacturers and advise SMEs on the digitization of business processes.
ZUP !
ZUP! is a consulting company for marketing and communication. Harald Zickardt, Managing Director, and his team are experts in multi-sensory marketing and neuroeconomics.
Polygonmode
Carsten Stiller is Polygonmode, a creative 3D rendering studio offering high quality visualizations of products and architecture.
Carpentry Vater
The Vater carpentry offers individually planned furniture for all areas of life and work, from a single piece to a complete set.
weshop.one
weShop.one is an expert for digital innovations in the stationary area and integrates the core disciplines of technology, shopfitting and customer focus for a sustainable shopping and consulting experience.
Services
Our approach to design is to create products and their immediate surroundings. We are experts in change, we proceed analytically and are sensitive to current trends and tendencies in the market. We investigate your product ranges, ask questions and develop solutions for your brand in the form of products, innovations, strategies, communication and services.
