Agüí Brand Development
The starting point of the project was the purchase of a water spring on Mallorca. The goal was to offer regional water on the island and thus create a sustainable offer. Together with our client Agüí, we developed the business model and the brand from scratch. The result is a clear vision for the brand, a corporate design tailored to the target group and an MVP of the service.
Project information
Client
LUNOS Lüftungstechnik GmbH für Raumluftsysteme
Services
Brand development, web design, corporate identity, logo design
Year
2020
Corporate Design
The corporate design focuses on the proximity and regionality of the offer and appeals to both B2B and B2C customers. In addition to the basic corporate elements (logo, claim, typography, color scheme), key graphic elements, packaging and a starting package of marketing material (website, flyer) were created.
Logo
Corporate Colors
Bright Aqua
#00B2AA
Weiß
#FFFFFF
Schwarz
#2E2D2C
Twilight Blue
#003D6B
Deep Lake
#006B77
Blue Atoll
#00BCE2
Sandshell
#c5b9ac
Sunset Red
#ED9E84
Lemon Drop
#F4E287
Typography
Branding Design Guideline
The brand guideline that was created is now the basis for the customer for all further media.
Website
The website implements the corporate design with the goal of generating as many leads as possible as an MVP. The specific services and products are advertised and the vision of the brand with its regional approach is played.
