Methodology

How we work

All projects represent a common objective that involves our experience, our skills, our infrastructure and our network. In our work, we collaborate with our customers on partnership level, asking questions, listening, understanding and thus finding new solutions to complex challenges. Throughout every phase of the process, we pay attention to predefined deadlines and timeframes. Nevertheless, in the case of unsatisfactory results due to wrong decisions or knowledge gaps, it is essential to take 1-2 steps back in the process. That is the only way to initiate a dynamic learning process and achieve a successively optimized solution.

Grafische Darstellung des Culture Form Design Prozesses

Analyze problems

Every project is unique and represents a wide variety of challenges to the design process. Starting a project is about understanding the problem area.

Define goals

We outline achievable goals, which are then specified in consultation with you.

Develop ideas + design

We develop ideas and solutions according to market needs and requirements. In the course of creative brainstorming sessions and short sprints, sketches are generated – anything from visionary to specific.

Create prototypes

We establish a sense of confidence and reliability by creating prototypes that can be experienced. What is technically feasible and compatible within the defined budget?

Supervise the implementation process

We develop, define and supervise the implementation process in cooperation with your teams. In controlling, we monitor the progress in accordance with the defined timelines.

Analyze problems

All projects are unique and impose a wide variety of requirements on the design process. In the beginning of a project, it is all about understanding the problem area. In cooperation with the customer, we establish a common understanding of what the actual challenge is and then proceed to develop a briefing. Guidance is provided by questions such as: Who are the users and who are not? Are there any spatial and temporal limitations? How can the challenge be summarized in one sentence?

Mann vor Flipboard beim scribbeln von Ideen und Ziele definieren

Define goals

We identify achievable goals, which are then specified in dialogue with you. How are the competition and the demands of the target groups changing? What does a possible repositioning of your brand look like? Which target group needs what sort of experience? What does this mean for your product range and your communication? How can we reach your target group efficiently and precisely?

Ideenfindung von zwei Frauen vor Board mit Postits

Develop ideas + design

We develop ideas and solutions according to market needs and requirements. In creative brainstorming sessions and short sprints, sketches are generated – anything from visionary to specific. A team of experts and a practice-proven and refined methodology are essential for our success.

Sketches und 3D Druck von der Franke Armatur F5

Create prototypes

We ensure confidence and reliability by creating prototypes that can be experienced. Click dummies, photo-realistic visualizations, apps or 3D models from our printer constitute the foundation for initial tests – both for the development team and future users. What is technically feasible and corresponds to the defined budget framework?

Hände halten von Licht hinterleuchtetes Material

Supervise the implementation process

We develop, formulate and supervise the process of implementation in cooperation with your teams. In controlling, we supervise the progress according to the predefined timelines. We prepare documentation and guidelines, carry out evaluations of the results with our customers and optimize whenever it is required. Ultimately, we would like to be measured by your success.

Prototypen Test von Büromöbel durch drei Personen

Services

Our approach to design is to create products and their immediate surroundings. We are experts in change, we proceed analytically and are sensitive to current trends and tendencies in the market. We investigate your product ranges, ask questions and develop solutions for your brand in the form of products, innovations, strategies, communication and services.

Brand
Strategy & Identity

We visualize your brand identity and provide strategic support.

Product
Innovation & Design

We design innovative products that complement your product range efficiently and sustainably.

UX / UI Experience

UX/UI
Experience & Interface

We conceive digital products that focus on delivering a positive user experience.

Space Branding & Interior

Space
Branding & Interior

We visualize your brand in terms of space and let your customers experience it.