OKA-You brand development
The office furniture manufacturer OKA offers innovative products and solutions for the modern office. Apart from desks, the portfolio also includes storage furniture, acoustic elements and reception desk solutions. The objective was to revitalize and complement the OKA brand by creating a story. We have extended the positioning of the brand with OKA-You and complemented it by adding various parts. OKA-You provides the customer with a four-stage construction kit to configure his or her individual office furnishings in a simple and stylish way.
Project information
Client
OKA Büromöbel GmbH & Co. KG
Services
Brand development, communication design
Year
2018
The OKA brochure
Alongside the website, the OKA brochure offers the most detailed presentation of the OKA brand. It highlights the OKA-You modular system in corresponding detail. Full-page illustrations in casual style infuse the brand with a younger, emotional character.
Render briefings
Product staging in CGI renderings was also part of the brand revitalization. The images received a modern look as well as liveliness by means of numerous details. The example shows the presentation in the briefing and the final visualization.
OKA color wheel – colors and materials
OKA-You is all about individualization. Therefore, the presentation and preparation of the decors and colors as part of the OKA-You “construction kit” assumed a particular significance. The steering wheel offers overview and guidance.
