We have developed a style world model for the OKA office furniture. The aim was to present the OKA product range supported by four style worlds. The basic issue was, what are the office types and which ones does OKA want to address with its product range in the future? The first step was to evaluate and categorize the product range and the existing visual material. The new OKA style worlds have been developed and refined on the basis of these categories and with attention to the current and future trends in the office furniture sector. A story in the form of a brochure was conceived for digital communication on the website and in print. Render briefings and text sketches provided the basis for further elaboration. The result of this project was a customer-specific style world model that could be used as a tool for product range development and guidance for marketing measures. The conceptualized style worlds were used as communication tools both digitally and in print.
OKA Büromöbel GmbH & Co. KG
A fictitious office scenario was designed for each of the four style worlds to match the OKA product range. The OKA office zones were thematised and materials, colors and accessories were perfectly synchronized. The briefings regarding the different office scenarios were elaborated and explained in detail for an optimum result.
Style world: Natural harmony
The workplace was supposed to reflect and support a lifestyle based on fairness, environmental awareness and climate neutrality by using natural materials and organic shapes. A clear, inspiring color arrangement provided for an atmospheric, homely ambience. Surfaces that are pleasant to touch, coupled with natural materials, united a sense of unwinding with usability and transform the workplace into a second home.
Style world: Creative vitality
Defined lines and intriguing details of the furniture encouraged an open mindset and an agile environment. Spaces that can be used dynamically stimulate spontaneity and create a working atmosphere of informality for future-oriented output.
Style world: Timeless clarity
Focusing on classic values provides a contrast to the transience of trends. In this case, the strength stems from serenity and balance. Individuality is achieved by a sense of aesthetics and uniqueness. Exclusive materials coupled with the latest technology and functionality are matched with treasures of past times. The distinct design demonstrates contemplation of the essential and blends well-being with productivity.
Style world: Modern elegance
The furnishings are a reflection of the individual’s focus on the mindset and the potential to achieve sophisticated goals. Outstanding successes can be celebrated in a working atmosphere which is oriented on perfection and experienced in the midst of attractive surroundings.