Tableware Projects
Table culture – refers to a subject area that combines culture, tradition, everyday life and human needs. It has always been about cooking, or rather nutrition. What we love about it and what we have been practicing successfully for more than 13 years is to bring the sensual experience of cooking and eating closer to others, to stage and celebrate it, to transfer it into well-designed products. Our approach is user-centered and iterative. We are very lucky to be situated in Berlin, since we live and work in a place that is subject to constant change, offers a home to people from the most diverse regions and is thus a melting pot and starting point for trends and inspirations in all areas.
Project information
Client
Duni, Villeroy & Boch, VEGA, Assheuer + Pott GmbH & Co. KG, Helios
Service
Assortment strategy, design, product development, CGI, product photography
Years
2007-2019
Brand – Target Group – Innovation
We generally design for third parties. This means that we have to ask ourselves for whom we are designing and which demands and expectations have to be fulfilled. We apply different methods to define the objective precisely. The expectations placed on a product can be very diverse and may be affected by various factors and agents. The demands can range from aesthetic to functional, technical in nature. In order to be able to determine and evaluate these factors accurately, we never analyze a product individually, but always in the context of the brand and try to adopt different perspectives.
Work Process
We understand, observe, define, outsource ideas, develop prototypes and test. We are passionate about filtering out habits, current trends and the associated social and economic aspects. In order to achieve this, we are partners on equal terms and an integral part of your teams – we develop solutions for your brand in joint workshops supported by our large network and backed by our many years of experience.
Staging & Set Design
We develop products that work, motivate and entertain. Products with both a story and sensuality. Each good product deserves a setting that is appropriate for it. This is also part of a successful market launch.
