Wonderwall is a new product brand of REHAU New Ventures. As a pilot, the product, which was developed for demanding but rather cramped living space, was to be marketed in China. Together with the client, we developed the logo, the tagline and the corporate design basics.
New Ventures GmbH | REHAU Industries SE & Co. KG
Brand positioning, customer segmentation & approach, CI/CD redesign
The corporate design works with layers, opening up a three-dimensional stage for the product and thus underlining the claim “staging your lifestyle”. Generous white spaces, the clear typography and the – for the Chinese market – deliberately European look underline the high quality of the product.
The first analog medium to be created was a high-quality flyer in which the CD elements were used.
Branding Design Guideline
The brand guideline that was created is now the basis for the customer for all further media.