WONDERWALL Branding

Project description

Wonderwall is a new product brand of REHAU New Ventures. As a pilot, the product, which was developed for demanding but rather cramped living space, was to be marketed in China. Together with the client, we developed the logo, the tagline and the corporate design basics.

Project information
Client
New Ventures GmbH | REHAU Industries SE & Co. KG
Services
Brand positioning, customer segmentation & approach, CI/CD redesign
Year
2022

Corporate Design

The corporate design works with layers, opening up a three-dimensional stage for the product and thus underlining the claim “staging your lifestyle”. Generous white spaces, the clear typography and the – for the Chinese market – deliberately European look underline the high quality of the product.

Corporate Logo

WONDERWALL Logo

Corporate Tagline

WONDERWALL Logo Tagline

Corporate Colors

    Black

    #2D2926

    White

    #FFFFFF

    Dark Blue

    #003da6

    Light Blue

    #00a7e1

    Rose Beige

    #e7d2d1

    Warm Grey

    #d5d0c9

Corporate Typography

Corporate Typography der Firma WONDERWALL

Flyer

The first analog medium to be created was a high-quality flyer in which the CD elements were used.

WONDERWALL Flyer Mockup Darstellung von Einzelseiten

Branding Design Guideline

The brand guideline that was created is now the basis for the customer for all further media.

Einblick in die Branding Design Guideline der Marke WONDERWALL