WONDERWALL Branding
Wonderwall is a new product brand of REHAU New Ventures. As a pilot, the product, which was developed for demanding but rather cramped living space, was to be marketed in China. Together with the client, we developed the logo, the tagline and the corporate design basics.
Project information
Client
New Ventures GmbH | REHAU Industries SE & Co. KG
Services
Brand positioning, customer segmentation & approach, CI/CD redesign
Year
2022
Corporate Design
The corporate design works with layers, opening up a three-dimensional stage for the product and thus underlining the claim “staging your lifestyle”. Generous white spaces, the clear typography and the – for the Chinese market – deliberately European look underline the high quality of the product.
Corporate Logo
Corporate Tagline
Corporate Colors
Black
#2D2926
White
#FFFFFF
Dark Blue
#003da6
Light Blue
#00a7e1
Rose Beige
#e7d2d1
Warm Grey
#d5d0c9
Corporate Typography
Flyer
The first analog medium to be created was a high-quality flyer in which the CD elements were used.
Branding Design Guideline
The brand guideline that was created is now the basis for the customer for all further media.
