The classic of sweet gifts: The mini chocolate bar for all DB Fernverkehr AG 1st class travelers has a new face. As a co-branding project together with Share, each bar supports the work of Tafel Deutschland e.V. with a donation.
We are very proud to have developed the packaging design in cooperation with the DB team. In addition, the new “Lieblingsgast” was introduced in the trains with a big promotion campaign. Even better that we were allowed to design the sweaters of the promotion team as well.