FLEISCHER has been developing holistic solutions for the constantly evolving challenges of the professional world for more than 50 years. The product portfolio is made up of high-quality system furniture and individual solutions that improve the tangible quality of the workspace and focus on the individual.
As part of the Orgatec 2018 in Cologne, the leading international trade fair for office and property furnishing and equipment, FLEISCHER invited guests to a picnic in an inspiring office landscape. The guiding motto of the event was “Smart working. Inspired by nature.”, all new products were staged and presented in natural and pleasant atmosphere. Apart from the design of the new Frame accessory line, we have also supported our customer in the area of communication design. We have developed various graphic concepts for the online and offline measures based on the trade fair concept. The final concept was transferred to different media and implemented. The aim was to convey the motto “Smart working. Inspired by nature.” into the graphic media, such as the website, advertisements, e-mail signature and handout at the trade fair, and to optimally address the defined target group of architects and planners.